The 4As of Successful Communication

Here are four smple steps you can follow to ensure successful communication:

Attention

The first step in the process of communication is to get the reciver's attention.To achieve this, you should aim to :
  • overcome all distractions - such as noise,disturbing mannerisms,unusual attrie, personal or emotional problems and negative attitudes
  • use an appropriate greeting
  • demonstarte respect and
  • show empathy for recipient

Appreciation

Getting the receiver's appreciation is a critical step.It is the communicator's job to make sure understanding takes place, so that there is a positive reception of the message.

Assimilation

Appreciation alone is not enough.A person may understand a message but not accept it fully.Assimitation usually leads to active participation, collaboration and harmony.

Action

This is final step drives theory into positive reality.Very often, good idea is met with superficial acceptance and is not translated into action.If full assimilation takes plac, action from the receiver should follow automatically.

The two-sided nature of communication comes into force here, too, as the originator of the message gives further follow-up, support and encouragement to the receiver.

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